We’re essentially a highly experienced and evolving creative business. We combine creativity with pragmatism gained from years of experience in what was previously known as ‘above the line advertising agencies’. Our core philosophy comes from having worked in many multi-national advertising agencies on blue-chip brands in South Africa and the UK. Having been exposed to many brilliant marketing strategies in a variety of FMCG, retail and corporate categories, we’re able to quickly understand market segments and deliver new, exciting, results-driven creative solutions in today’s communication channels. Imagine Creative Services & Digital collaborate with brand & marketing strategists before developing the creative directions for our campaigns. We place a lot of emphasis upon doing our ‘homework’ well before trying to ‘take over the world’. Our experience has taught us that good research, combined with marketing opportunity and a good brief, will always deliver good results. There is no ‘magic wand’ – just good thinking mixed with right dose of creativity.
Chris Casalena (Italian) is the founder member & brings 30 years of advertising experience with him. This he gained in arguably some of the best advertising agencies in South Africa and the UK. His ideas, creative leadership and fanatical drive for excellence has inspired many of the teams he headed up to create advertising that caused brands to explode in growth. He earned the respect of his peers by winning over 50 major local and international advertising awards. He believes that to create impactful advertising you need to enjoy people and understand what motivates them – it’s key to creating brand loyalty and profitable companies. Chris forged his career by creating national advertising campaigns for Unilever, Procter & Gamble, Reckitt & Colman, Liptons, Elida Ponds, and brands like Mercedes Benz, Honda, Ford, KLM, British Airways and Standard Bank.
Ellen Casalena (Co-owner) Ellen is a senior art director, designer, illustrator, painter, box packaging sculptor, photographer, social media content generator, finished artist & magician, having gained experience in many award winning advertising and design agencies. She thinks ‘out of the box’ and has the ability to ‘realise’ anything you can think of. Her sunny personality and enthusiasm mixed with a perfectionistic streak ensures that high production standards are maintained. Chris & Ellen met in the advertising and design industry and celebrate their 36th anniversary this year….and yes, they do enjoy working together.