New Clicks Fragrance Category & Packaging

Category
Design, Marketing & Promotional
About This Project

Project details:

  • Developed marketing strategy for re-launching Click’s fragrance category
  • Developed an interactive ‘Frangrace-finder’ for in-store application
  • Developed retail space design for the new look
  • Photographed 100 fragrances for digital purposes
  • Developed 3 new Click Brands from inception: i.e.
    • Testing frangrances,
    • Selecting bottles
    • Selection of packaging style
    • Designing the Bottle and outer box packaging