Cellar Door Collection Passport

Design, Marketing & Promotional, Photography
About This Project

Project details:

  • Designed the corporate identity
  • Photographed 14 wine farms: Alto Wines, Amarula Lapa, Drostdy Hof, Durbanville Hills, Fleur Du Cap at Die Bergkelder, J.C. Le Roux, Klipdrift, Le Bonheur, Nederburg, Neethlingshof, Plaisir De Merle, Stellenzicht, Uitkyk, Van Ryn’s Brandy Distillery.
  • Video each of the 14 wine and spirits cellar doors
  • Developed a Passport Rewards / Voucher programme
  • Design and printed a voucher booklet
  • Design and produced all the point of sale material
  • Developed and e-commerce website where the passport and a variety of gift certificates can be sold online internationally – www.cellardoorcollection.co.za
  • Trained 14 Brand managers on how to redeem the vouchers via the website
  • Create, write, photograph, video and buy & manage their digital marketing through various online channels
  • Monitor and respond 24/7