We are a seasoned creative agency that blends our extensive expertise in the formerly known “above the line advertising” with a pragmatic approach. With a wealth of experience collaborating with multinational companies and acclaimed advertising agencies, we have a solid foundation in best-practice marketing philosophy. Our experience includes renowned international blue-chip brands, and we have had the privilege of partnering with exceptional film production companies, media and digital firms, photographers, illustrators, art directors, and copywriters. This exposure has spoiled us for anything less than the extraordinary.

Our track record encompasses brilliant marketing strategies across various FMCG, retail, and corporate sectors. As a result, we possess a keen understanding of market segments and specialize in delivering relevant, fresh, and captivating creative solutions that drive positive results through today’s digital communication channels. We believe in thorough preparation and research before engaging any project. Experience has taught us that successful outcomes stem from a combination of comprehensive research data, market opportunities, and well-defined briefs. We acknowledge that there are no magic wands or shortcuts to achieving business growth.



Byron Brink

Senior Developer

Byron is a director and shareholder of Imagine Creatives. A digital virtuoso, seamlessly blending his expertise in design, web development and illustration. With a vast repertoire of experience across diverse industries, Byron has built and project managed many online platforms, social platforms, websites, e-commerce and apps solutions in the corporate, hospitably and retail categories. Some of these companies include the Distell Group South Africa, Communicare, MCP Insight (UK), Evina (France), Africa Prime Streaming (USA), Pigalle Restaurant, Beeline Clothing, Specs Direct, Cape Cup, (AWCF) Africa Wildlife Conservation Funds and (CAP) Communities Against Pollution. Driven by an insatiable curiosity and design thinking, he constantly pushes the boundaries of creativity, constantly evolving his skill set. He fearlessly tackles any project that comes his way, unleashing the full potential of digital possibilities. He also manages a network of digital specialists both domestically and internationally, enhancing Imagine Creatives' prowess in the digital sphere. With his favourite mantra, "anything's possible," Byron epitomizes the relentless pursuit of technological innovation.

Chris Casalena

Creative Director

Chris (Italian) is the founder member & brings 30 years of advertising experience with him. Chris, a former musician, built his career in some of the most awarded advertising agencies in South Africa and the UK. His creative leadership and fanatical drive for excellence inspired many creative departments he headed up, to create advertising that resulted in brands and businesses to grow exponentially. He earned the respect of his peers by winning over 50 major local and international advertising awards. He believes that to create impactful advertising you need to enjoy people and understand what motivates them – it’s key to creating brand loyalty and builds profitable brands. Chris spearheaded concepts and strategies, creating national advertising campaigns for Unilever, Procter & Gamble, Reckitt & Colman, Liptons, Elida Ponds, and brands like Mercedes Benz, Honda, Ford, KLM, British Airways and Standard Bank. At Imagine Creative Services, Chris currently works with a wide range of clients from South Africa, UK, France and USA in the Retail, Hospitality and Corporate industry.

Ellen Casalena

Senior Designer

Ellen is also a director and shareholder and senior art director, designer, illustrator, painter, box packaging sculptor, photographer, finished artist & magician, having gained experience in many award winning advertising and design agencies. She thinks ‘out of the box’ and has the ability to ‘realise’ anything you can think of. Her sunny personality and enthusiasm mixed with a perfectionistic streak ensures that high production standards are maintained. Chris & Ellen met in the advertising and design industry and celebrate their 42nd anniversary this year….and yep, they do enjoy working together. Ellen is also an accomplished artist. She paints with oils on canvas and has won numerous awards for her work.